SEM & Content Marketing​

Content Marketing

Content Marketing represents the other side of SEO The content that visitors encounter when they land on your website. Content marketing can increase revenue by as much as 40 percent but it’s important not to ignore the technical aspects of SEO to get that result.

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Google Adwords Strategy

SEM- Search Engine Marketing

  • Search Engine Marketing (SEM) is a smaller part of SEO and refers to the process of getting your website on a SERP (search engine ranking page); it focuses on getting visitors onto your website. SEM also refers to PPC (pay-per-click) and paid searches.
  • There are many targeting factors that come into play in this form of digital marketing. Through search engine marketing on Google Adwords, you can choose the location and several other factors to improve the efficiency of your paid advertising campaign. This form of SEM is often referred to as Pay-Per-Click (PPC) advertising.

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Brand Influence


Content Marketing