Digital Marketing Strategy

About Us

by SUSHANT PURUSHOTTAM

Digital Marketing Channels

  1. SEO(Search Engine Optimization) 
  2. SMO(Social Media Optimization)
  3. SEM(Search Engine Marketing in Google & Bing Yahoo Networks) 
  4. Blogger Outreach
  5. Pay per Performance Marketing
  6. Articles, Blogs, & PR Submission
  7. Email & SMS Marketing
  8. Website Analysis
  9. Online Lead Generation & Reputation Management 

“We should analyse all the channels before executing the Digital marketing Strategy. Note that, proper analysis is important for a rank on search engines”

Google AdWords & Other Paid Searches

  1.  We handle your AdWords account and create a proper landing page to generate better leads.
  2. We will write effective ad copy for Google search network
  3. We will create Text Ads & Image Ads for Display Network
  4. Competitive Analysis
  5. Campaign Optimization
  6. Keyword Research & Bid Management
  7. A/B Ad Copy testing
  8. Remarketing
  9. Bid management, Monitoring, reporting
  10. Conversion tracking
  11. Ongoing Strategy Development
  12. App promotion in Google AdWords display, search & YouTube

Social Media Management

  1. Improve the brand awareness through social Communities
  2. Keep engage the customers FB Groups & G+ Groups Postings
  3. Google Plus Posting (Same Re-Post from FB Ads) {We saw some conversion from Google Plus Channels} 
  4. Twitter Interactions (Various people use hashtag, capture those users, also need separate tweet post instead of FB Cross Posting )
  5. Organize some giveaway or Contest : Twitter Contest, Facebook Contest, Instagram Contest Etc. 
  6. Seasonal Changes Promotions (Pre Planning Require and Social Strategy for any festival) 
  7. Monitoring #hashtag & tweets through Twitter Analytics
  8. Pinterest post creation & updating. 
  9. Re-pin in Pinterest followers & write valuable comment 
  10. Monitoring Pinterest customer behavior through Pinterest analytics

Social Ads

  1. Facebook, Twitter & Google+ Advertising.
  2. Handle Facebook, Twitter & LinkedIn paid accounts and create proper landing page to generate better leads. 
  3. Competitive Analysis
  4. Campaign Optimization
  5. Keyword Research & Bid Management
  6. A/B Ad Copy testing
  7. Conversion tracking
  8. Researching the best Title, Description, Categories, and Tags for each campaign to make sure it fits with the social media sites we are advertising within
  9. Monitoring the campaign for the entire lifecycle and providing additional social support. 
  10. Providing comments that match the tone of the social site and also provide direction in conversation to control the general feeling about the content itself.

Search & Content Marketing

  1. Set objectives – Clearly define measurable goals of what your company want to accomplish with content marketing. 
  2. Define the audience – what is your audience interested in? What do they read, watch, attend and listen to?
  3. Create perfect plan: Assess and leverage existing material
  4. Reviewing competitors- what are they saying
  5. Create a content calendar.
  6. Content Promotion – Social, SEO, Public relations 
  7. Test & Analyze –Will Track & Review analytics to measure your response, then refining your content based on finding
Content Marketing
content marketing
Affiliate Marketing

Affiliate Marketing

  1. Creation B2B & B2C Affiliate marketing campaign to promote company products & Services across affiliate channel & Publishers
  2. Creation special B2C affiliate campaign for Publisher

Digital Display Advertising (Banner Ads)

  1. Handle display advertising accounts in various platforms and create proper landing pages to generate better leads.
  2. We will write effective add copy for all display network
  3. We will create Image Ads for Display Network
  4.  Competitive Analysis
  5. Campaign Optimization
  6.  Bid Management
  7. A/B Ad Copy testing
  8. Conversion tracking
  9. Ongoing Strategy Development
  10.  
Digital Marketing Strategy

Online PR

Online PR activity is closely associated with improving results from many of the other digital marketing communications techniques in particular social media, SEO (link- building), partnership marketing and viral marketing / word-of- mouth marketing. Online PR can be a great, low-cost technique for making more people aware of your brand or website, but it requires a lot of hard-work - there are no short corners.

Online Video Marketing

Online Video Marketing- Making
videos and posting them online is
fairly inexpensive.

  • Videos were 50 times more likely to
    receive an organic first page ranking
    than traditional text pages.
    • Online videos stay online forever.
    • Money is spend to record a video
    once but it could still be getting views
    a year later.
    • Social media sites and videos go
    hand in hand and most sites
    encourage video posting and
    sharing.
Digital Marketing Strategy
Digital Marketing Strategy
Digital Marketing Strategy
Categories

MBA/PGDM Pay after Placement Program