Online PR
Online PR activity is
closely associated with
improving results from
many of the other digital
marketing
communications
techniques in particular
social media, SEO (link-
building), partnership
marketing and viral
marketing / word-of-
mouth marketing.
Online PR can be a great,
low-cost technique for
making more people
aware of your brand or
website, but it requires a
lot of hard-work - there
are no short corners.